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Google begins shutting down its failed Google+ social network
Posted On April 2, 2019
Google has officially started the process of shutting down and deleting all consumer accounts on its Google+ social network platform, bringing an end to the company’s attempt to directly compete with the likes of Facebook and Twitter.
Google has acknowledged that Google+ failed to meet the company’s expectations for user growth and mainstream pickup. “While our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps,” Google’s Ben Smith wrote in October. He then revealed a pretty damning stat for where the service stands today: “90 percent of Google+ user sessions are less than five seconds.”
Launched in 2011 and competing with Facebook and Twitter, it was Google’s fourth attempt at a social network.
But the platform failed to win people over, even after Google pushed it upon the thriving YouTube community.
By the end of 2011, analysts were already writing obituaries. But Google decided to close the site only after discovering a data breach, in 2018.